Keyword research is the process of understanding the words and questions people use when looking for information, products or services. The goal is not to repeat a phrase as many times as possible. It is to create a page that genuinely answers the searcher’s need.
Step-by-step approach
- Start with your audience: write down the problems, questions and decisions your readers have.
- Collect seed topics from your products, services, customer questions and relevant search suggestions.
- Check search intent: is the person looking to learn, compare, navigate or buy?
- Group closely related queries into one useful page instead of creating many thin pages.
- Choose one primary topic and a few naturally related subtopics for each page.
Practical tip: A simple keyword map can include the
target page, primary topic, supporting questions, search intent and
content format. Review it as you learn more about your audience.